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How we work

How we work.

An agency that cannot explain its method is mostly charging for opacity. Here is ours, in order, with what you receive at each step.

A wall of six sheets pinned side by side, each denser than the last, watched from a distance by a figure.

The path

  1. 01

    Discover

  2. 02

    Strategize

  3. 03

    Create

  4. 04

    Distribute

  5. 05

    Optimize

  6. 06

    Scale

  1. Discover

    Audit of the business, market, competition and digital presence.

    Typical duration : 1 to 2 weeks

    We start from what already exists: your business, your customers, what you have tried and what did not work. This step avoids rebuilding what was already standing.

    What you receive

    • Audit of the existing presence
    • Market and competitor analysis
    • Findings walked through with you
    An interview underway at a small table: a recorder between two people, a notebook filling up.

  2. Strategize

    Positioning, strategy, objectives and action plan.

    Typical duration : 1 to 2 weeks

    This is where direction is set: who we speak to, what we say, on which channels, and how we will measure that it works. Without this step, everything else becomes a matter of taste.

    What you receive

    • Positioning and key messages
    • Channel plan
    • Agreed success metrics
    A sheet carrying a positioning line written by hand, surrounded by crossed-out earlier drafts.

  3. Create

    Content production, design, video and assets.

    Typical duration : 2 to 6 weeks

    Identity, content, video, pages: production follows the direction that was set, never the other way round. Each format is built for the place it will actually be seen.

    What you receive

    • Produced and approved content
    • Platform-specific versions
    • Publishing calendar
    A grading station mid-session: a graded frame on a calibrated monitor, graphics tablet and pen in use.

  4. Distribute

    Publishing and distribution across the right channels.

    Typical duration : Ongoing

    Publishing is not enough. Distribution is organised — rhythm, targeting, media budget — so the content reaches the right people rather than the most people.

    What you receive

    • Scheduled publications
    • Configured campaigns
    • Documented targeting
    A publishing calendar filled across a month, a phone beside it showing a post just gone live.

  5. Optimize

    Data analysis, testing and optimisation.

    Typical duration : Monthly

    The numbers decide. We keep what performs, cut what does not, and explain why — including when the answer is inconvenient.

    What you receive

    • Performance report
    • Trade-off decisions
    • Applied adjustments
    A printed performance report comparing two variants, one circled in green pencil.

  6. Scale

    Scaling what works and increasing performance.

    Typical duration : Beyond 3 months

    Once something works repeatably, we increase volume without breaking what was working. It is the one step that assumes the previous ones held.

    What you receive

    • Channel expansion
    • Reallocated budgets
    • Scale-up plan
    A wide window view over a Moroccan city at dusk, from a working floor with the day still open on the desk.

Want to see what this looks like in your case?

The first step is a conversation, not a contract.

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How we work | Adrar Media